Quick Answer: HearUSA is a corporate-owned chain of 360+ hearing centers across the US, wholly owned by WS Audiology — so it primarily sells its own parent’s brands, Signia, Widex, and Rexton, at roughly $1,000–$4,000 per device (about $2,000–$8,000 a pair), according to HearingTracker. It also still lists Sony’s CRE-E10 (about $1,299.99/pair) and CRE-C10 (about $999.99/pair) OTC hearing aids, even though Sony announced in April 2026 it’s discontinuing that line. One more thing worth knowing before you book: HearUSA hasn’t run the AARP hearing aid discount program since November 2022, when UnitedHealthcare Hearing took it over.
HearUSA shows up constantly in hearing aid searches — often lumped in with AARP, sometimes confused with a franchise like Miracle-Ear. Here’s what it actually is, what it sells, and the one outdated assumption worth dropping before your appointment.
HearUSA by the numbers
- 360+ hearing centers nationwide, all directly owned by parent company WS Audiology — not a franchise network like Miracle-Ear or Beltone.
- $1,000–$4,000 per device for prescription Signia, Widex, or Rexton hearing aids, per HearingTracker — roughly $2,000–$8,000 for a pair.
- 60 days / 3 years — the trial period and warranty length on prescription models; Sony’s OTC pair gets a shorter 45 days / 1 year.
- 0 — the number of years HearUSA has run AARP’s hearing aid discount program since UnitedHealthcare Hearing took over administration in November 2022.
HearUSA hearing aids at a glance
| Brand | Category | Approx. price | Watch for |
|---|---|---|---|
| Signia | Prescription, in-house brand | ~$1,000–$4,000/device | Parent-brand pick, widest tier range |
| Widex | Prescription, in-house brand | ~$1,000–$4,000/device | Parent-brand pick |
| Rexton | Prescription, in-house value line | ~$1,000–$4,000/device | WS Audiology's budget-tier brand |
| Sony CRE-E10 | OTC, Bluetooth streaming | ~$1,299.99/pair | ⚠️ Sony exiting OTC (April 2026) |
| Sony CRE-C10 | OTC, near-invisible | ~$999.99/pair | ⚠️ Sony exiting OTC (April 2026) |
| Phonak / Starkey / Oticon | Prescription, special order only | Varies | Not stocked in-store |
Pricing isn’t published on HearUSA’s site — it varies by center and technology tier, so the ranges above are a starting point for what to expect at your consultation, not a fixed quote.
Warning #1: the Sony OTC stock is a clearance, not a product line
HearUSA is one of the few major chains that sells Sony’s self-fitting OTC hearing aids — the CRE-E10 and CRE-C10 — alongside its own prescription brands. But as we cover in our Sony hearing aids review, Sony confirmed in April 2026 that it is discontinuing the entire CRE series and pulling the products from its own website. Third-party sellers, including retail chains like HearUSA, are still working through remaining stock. That doesn’t make the CRE-E10 or CRE-C10 bad devices — they’re still capable OTC hearing aids — but you’re buying into a line with no forward manufacturer support, not an ongoing product you can expect firmware updates or new accessories for down the road.
Warning #2: HearUSA is not who runs your AARP hearing benefit anymore
For years, HearUSA was the exclusive administrator of the AARP Hearing Care Program, and a lot of the older advice floating around still treats “HearUSA” and “AARP hearing aids” as interchangeable. That changed in November 2022, when UnitedHealthcare Hearing took over administration of the AARP benefit, now branded AARP Hearing Solutions, provided by UnitedHealthcare Hearing. HearUSA still participates as one provider location among many in the UnitedHealthcare Hearing network, so an AARP member can still get fitted at a HearUSA center — but the discount, the plan rules, and the ordering process now run through UnitedHealthcare, not HearUSA directly. If you’re an AARP member, check your benefit through AARP’s own program page before assuming a HearUSA visit automatically applies your old discount terms.
What’s actually worth knowing before you book
- Signia, Widex, and Rexton are all reputable, WS Audiology-engineered brands — you’re not getting a lesser device by buying the in-house line, but you also won’t find much brand variety on the shelf.
- Corporate ownership cuts both ways: consistent pricing and service standards across all 360+ locations, but less room to negotiate than at an independently owned or franchised clinic.
- The 60-day trial and 3-year warranty on prescription models are solid, standard-or-better terms for the industry.
- Skip the Sony OTC stock if you want a device with active manufacturer support — see the alternatives below.
- AARP members: confirm your current benefit terms through UnitedHealthcare Hearing, not HearUSA, before your appointment.
If you’re also picking up hearing aid batteries or a drying case before your fitting, try Amazon Prime free for 30 days — it’s often faster to get accessories delivered in two days than to make a second trip.
Best OTC alternatives with active manufacturer support
If you’d rather skip the appointment, the clinic pricing, or the Sony wind-down risk entirely, these self-fitting OTC picks ship straight to your door:
Jabra Enhance Select 700 — Best overall, no wind-down risk
- Backed by GN Hearing, a major, financially stable manufacturer with no discontinuation news.
- 100-day risk-free trial and up to a 3-year warranty, plus remote audiologist support included.
MDHearing VOLT MAX — Best value, U.S.-based support
- Long-running U.S. OTC brand with app-tuned automatic environment modes.
- 45-day return window and an active, still-supported customer service line.
Lexie B2 Powered by Bose — Best rechargeable value
- Bose-engineered sound, self-fitting app, and a 45-day trial.
- Note: Lexie's parent, LXE Hearing, is winding down support in stages through October 2026 — see our full [Lexie hearing aids review](/best/lexie-hearing-aids/) for the current timeline before buying.
HearUSA vs. Costco: which is right for you?
- Choose HearUSA if you want access to Signia, Widex, or Rexton specifically, don’t have a Costco membership, or prefer a chain with no membership fee at all.
- Choose Costco if you already have a membership and want a wider mix of brands (Jabra Enhance Pro, Rexton, Philips HearLink, Sennheiser) at generally lower warehouse pricing.
- Choose OTC direct-to-consumer if you have perceived mild-to-moderate loss and want to skip the appointment and clinic markup entirely — see our best OTC hearing aids picks.
- AARP members: either chain can apply your UnitedHealthcare Hearing benefit — confirm current terms with UnitedHealthcare before booking either one.
A note on hearing health
OTC hearing aids and clinic-fitted devices alike are intended for perceived mild-to-moderate hearing loss in adults. If your hearing loss is severe, sudden, on one side only, or comes with pain, drainage, or pulsing tinnitus, see a licensed audiologist or physician before buying anything — those are signs that need professional evaluation.
Related guides
- Signia Hearing Aids Review 2026 — HearUSA’s flagship in-house brand, reviewed in full.
- Widex Hearing Aids Review 2026 — the second WS Audiology brand stocked at HearUSA.
- Sony Hearing Aids Review 2026 — the full story on Sony’s April 2026 CRE-series wind-down.
- Costco Hearing Aids 2026 — the other membership-adjacent, appointment-based option.
- Best OTC Hearing Aids 2026 — the no-appointment landscape explained.
- Hearing Aid Prices 2026 — OTC vs. prescription costs across the whole market.