Quick Answer: The Widex Allure is Widex’s newest flagship hearing aid, launched in March 2025 on a new W1 chip that Widex rates at 4 times the processing power and memory of the older MOMENT platform. It costs roughly $4,398 per pair for the RIC R D 440 model and scored 4.7 out of 5 (SoundGrade A, #7 of 39 Prescription devices) in HearAdvisor’s independent lab testing — well above the 4.19/5 category average. But the one feature its “future ready” Bluetooth marketing implies isn’t actually switched on yet: Auracast broadcast listening. Allure is worth the premium for buyers who want Widex’s most natural sound and don’t mind paying top dollar; if you have perceived mild-to-moderate loss and want self-fitting without a clinic visit, a Jabra Enhance OTC pair costs far less.
Allure shows up across several of this site’s existing Widex pages — including our Widex hearing aids guide, Phonak vs. Widex, and Widex vs. Oticon — as the brand’s current flagship, but it’s never had its own dedicated review. Here’s the actual pricing, what the independent lab testing found, and the gap between the Bluetooth marketing and what’s actually switched on today.
Widex Allure, by the numbers
- $4,398 per pair for the RIC R D 440 model, per HearingTracker’s pricing database — audiologist-fitted, includes programming and follow-up adjustments.
- 4.7 out of 5, SoundGrade A, #7 of 39 Prescription Hearing Aid devices tested, per HearAdvisor’s independent lab — versus a 4.19/5 category average.
- W1 chip rated at 4x the processing power and memory of the older MOMENT platform, per Widex — a company figure, not independently broken out in HearAdvisor’s published score.
- 25-hour all-day battery (about 7 hours of that with Bluetooth streaming), with a 30-minute quick charge adding roughly 4 more hours, per HearingTracker.
- Auracast not active, despite “future ready” Bluetooth LE Audio marketing, per HearingTracker’s independent testing — the underlying Bluetooth standard is there, the broadcast-listening feature itself is not turned on.
What you get across the three styles
Widex Allure (RIC R D / D ITE RD / BTE RD)
- Allure RIC R D — the flagship receiver-in-canal model and the one HearAdvisor tested: 4.7/5 SoundScore, SoundGrade A, IP68-rated, PureSound processing with ZeroDelay under 0.5ms.
- Allure D ITE RD — a custom in-the-ear shell made from an ear impression or 3D scan, for buyers who want a more discreet or more secure custom fit than a behind-the-ear model.
- Allure BTE RD — a behind-the-ear design built for more power and a more secure physical fit, aimed at moderate-to-severe loss rather than the RIC model's cosmetic discretion.
- Adaptive feedback suppression and a Speech Enhancer Pro mode, both pitched by Widex as direct answers to MOMENT's weaker feedback-handling scores.
- Apple Watch app support for on-wrist volume and program control, on top of the standard phone app.
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Allure vs. the rest of the Widex lineup
| Model | Launch | Price | Battery | Best for |
|---|---|---|---|---|
| Widex Allure | March 2025 | ~$4,398/pair | 25h (7h streaming) | Newest chip, most features, custom-fit option |
| Widex Moment Sheer | September 2022 | ~$3,398/pair (MOMENT line) | Full day, 4h charge | Established track record, lower price than Allure |
| Widex SmartRIC | 2024 | MOMENT-line pricing | Up to 37h (no streaming) | Longest battery life of the three |
The practical trade-off: Allure buys the newest chip, the widest style selection (including a true custom in-canal option neither Sheer nor SmartRIC offers), and HearAdvisor’s best-tested score of the three — but it costs more than Moment Sheer and runs a shorter 25-hour battery than SmartRIC’s 37-hour figure.
The Auracast gap behind the marketing
Widex markets the Allure RIC R D’s Bluetooth LE Audio support as “future ready” — language that, to most shoppers, reads as Auracast support. It isn’t, yet. HearingTracker’s independent testing confirms the device does not currently offer Auracast broadcast listening (the feature that lets compatible hearing aids pick up audio streamed at airports, gyms, and public Auracast venues); it only supports the underlying Bluetooth LE Audio standard Auracast is built on. If broadcast-audio streaming matters to you today rather than at some future firmware update, that’s a real gap to ask your provider about directly before paying Allure’s premium over Moment Sheer.
Who should actually buy the Allure
- Buyers who want Widex’s best-tested model and the newest chip — the 4.7/5 HearAdvisor score and #7-of-39 ranking back up the “flagship” positioning with independent data, not just marketing.
- Anyone who wants a true custom in-canal fit from Widex — the Allure D ITE RD is the only Allure-generation option made from an ear impression or 3D scan, something Moment Sheer’s RIC-focused lineup doesn’t offer in the same way.
- People frustrated with feedback whistling on an older Widex device — adaptive feedback suppression directly targets MOMENT’s documented weaker feedback-handling scores.
- If 37-hour battery life matters more than the newest chip, the SmartRIC’s longer runtime without streaming may suit a heavy all-day user better than Allure’s 25-hour figure.
- If Auracast is a must-have today, ask your provider for a device with it already active — Allure’s version is “future ready,” not live.
Who should NOT buy without a checkup first
Allure is a prescription device fitted after a full audiogram, which already screens for most red flags — but see a hearing professional before your fitting appointment if any of these apply:
- Your hearing loss came on suddenly or affects one ear only without a clear cause.
- You have ear pain, drainage, or suspected impacted earwax.
- Your tinnitus is pulsing or one-sided.
The bottom line
The Widex Allure earns its flagship price with real independent-lab numbers: a 4.7/5 SoundScore and a #7-of-39 ranking among prescription devices, comfortably ahead of the 4.19/5 category average. The W1 chip’s “4x MOMENT” processing claim and the adaptive feedback suppression aimed at MOMENT’s weak point both check out as genuine upgrades. The one place the marketing outruns reality is Auracast — “future ready” Bluetooth LE Audio is not the same as broadcast listening you can use today. If you want Widex’s most natural sound and the widest style selection, including a true custom fit, Allure is worth the roughly $4,398/pair. For the full lineup, including the still-current and generally cheaper Moment Sheer and SmartRIC, see our Widex hearing aids guide.