Quick Answer: Go Hearing sells three budget OTC hearing aids — Go Lite (about $199.99, in-the-ear, no Bluetooth), Go Prime (about $299, in-the-ear, multiple programs), and Go Ultra (about $499.99, behind-the-ear, Bluetooth streaming) — sold at CVS, Walgreens, and Amazon. Important: Go Hearing’s parent, hearX USA, is part of LXE Hearing, Inc. (formed with Eargo), and on July 15, 2026 LXE Hearing and related entities filed an assignment for the benefit of creditors — a wind-down of U.S. operations — per HearingReview and HearingTracker. Combined with HearingTracker’s lab result showing Go Ultra scoring 1.0/5 on speech clarity despite reasonable pricing, we can’t recommend a new Go Hearing purchase right now; a currently-supported budget brand like Jabra Enhance Select or ELEHEAR is the safer buy.
Go Hearing built its pitch around undercutting the bigger OTC names on price while still offering a behind-the-ear model with Bluetooth streaming — a combination few sub-$500 brands manage. It reached shoppers mainly through CVS and Walgreens shelves rather than heavy direct-to-consumer marketing, which is likely why it’s mentioned across this site’s retailer guides more often than it’s been reviewed on its own. That’s changed with two 2026 developments worth knowing before you buy: an independent lab test that found real sound-quality weaknesses, and a parent-company wind-down that puts long-term support in question. Here’s what Go Hearing actually sells, what the data says, and why we’re steering new buyers elsewhere for now.
Go Hearing by the numbers
- 1.0 out of 5 is the Speech-in-Quiet and Speech-in-Noise score HearingTracker’s lab gave the Go Ultra — well below average — despite an above-average 3.6/5 for Bluetooth streaming quality, summarized as “good price, poor performance.”
- July 15, 2026 is when LXE Hearing, Inc. and four related entities, including Eargo and hearX USA (Go Hearing’s maker), filed an assignment for the benefit of creditors under California law, per HearingReview’s coverage of the filing.
- January 31, 2027 is the creditor claims deadline set by the case’s assignee, ABC SPV IX LLC — a concrete signal of how far the wind-down has already progressed.
- 45-day risk-free return and a 1-year warranty is Go Hearing’s standard coverage across all three models, per the company and HearingTracker.
- $199.99–$499.99 covers the full current lineup, roughly a third to a fifth of the ~$2,500-plus average clinic price for a prescription pair per industry cost surveys.
Go Hearing models compared
| Model | Style | Bluetooth | Programs | Price (pair) | Rating |
|---|---|---|---|---|---|
| Go Lite | In-the-ear, rechargeable | No | 1 (tool-adjusted) | ~$199.99 | ★★★ (not lab-tested) |
| Go Prime | In-the-ear, rechargeable | No | Multiple, push-button | ~$299 | ★★★ (not lab-tested) |
| Go Ultra | Behind-the-ear, rechargeable | Yes, streaming + calls | 4 | ~$499.99 | ★★½ (lab-tested, weak clarity) |
| Jabra Enhance Select 300 (alt.) | RIC, rechargeable | Yes | Auto + app | ~$1,695 | ★★★★½ |
| ELEHEAR Beyond Pro (alt.) | RIC, rechargeable | Yes | AI auto | ~$599 | ★★★★ |
1. Go Lite — The Entry Model
Go Lite
- Rechargeable in-the-ear amplifier with one sound profile, adjusted with a small included tool rather than a dial or app.
- No Bluetooth streaming — the simplest and cheapest device in the Go Hearing lineup.
- Positioned as a first-try amplifier for perceived mild hearing loss on a tight budget.
Getting your hearing tested and a device shipped is faster than it used to be — try Amazon Prime free for 30 days if you want any accessories or a backup pair delivered in two days instead of waiting on a slower retailer shipment.
2. Go Prime — More Programs, Still Simple
Go Prime
- Adds multiple listening programs and push-button volume control over the Go Lite's single tool-adjusted profile.
- Same rechargeable in-the-ear shape and no Bluetooth streaming.
- The middle option if Go Lite feels too basic but Go Ultra's price and behind-the-ear style don't appeal.
3. Go Ultra — The Bluetooth Flagship (Lab-Tested, Mixed Results)
Go Ultra
- Bluetooth streaming with hands-free calls and four listening programs — the only Go Hearing model with wireless audio.
- Up to 20 hours of use per charge, with a magnetic charging case that also works as a portable power bank.
- IP54 splash resistance and no smartphone app required for day-to-day use.
- HearingTracker's independent lab testing scored its speech clarity at 1.0/5 in both quiet and noisy settings, despite above-average streaming quality — a real gap between features and core hearing performance.
On paper, Go Ultra looks like a genuine mid-tier contender: Bluetooth calls, a 20-hour battery, and a power-bank charging case for under $500. HearingTracker’s lab work is the reason we can’t recommend it without a caveat — a hearing aid’s first job is making speech easier to understand, and Go Ultra’s speech-in-quiet and speech-in-noise scores were the lowest band the lab reports, even though its streaming hardware performed well. Soundly’s independent review reached a similar conclusion: better than expected for the price in quiet rooms, but it won’t compete with established OTC brands once there’s background noise.
Who’s really behind Go Hearing
Go Hearing is made by hearX USA, Inc., the U.S. arm of South Africa’s hearX Group. In 2025, hearX Group merged with Eargo in a deal reported at roughly $100 million, creating a combined parent, LXE Hearing, Inc., headquartered in Solana Beach, California. That single parent now sits behind three consumer-facing OTC brands: Eargo, Lexie, and Go Hearing — which is why a Go Hearing purchase carries the same corporate risk this site has already flagged for Eargo and Lexie owners.
On July 15, 2026, LXE Hearing, Inc. and four affiliated entities — Eargo, Inc.; Eargo Hearing, Inc.; Eargo Screening, LLC; and hearX USA, Inc. — each filed an assignment for the benefit of creditors under California law, an out-of-court alternative to bankruptcy that winds a company’s assets down under a court-appointed assignee. Per HearingReview and HearingTracker, the assignee (ABC SPV IX LLC) is handling remaining creditor claims through a January 31, 2027 deadline. Go Hearing’s own site has posted an official wind-down and claims notice confirming the filing.
Independent reviewers had already flagged customer-service friction before the filing: HearingTracker cites buyer complaints describing refund delays exceeding a year and disappointing noise performance. Combined with the insolvency filing, that’s two independent reasons — one about sound quality, one about corporate stability — to hold off on a new Go Hearing purchase in 2026.
The best alternatives to Go Hearing
- Jabra Enhance Select 300 (~$1,695/pair): the currently-supported pick with no wind-down risk, a 100-day trial, and remote-audiologist support. See our Jabra Enhance Select 300 review.
- ELEHEAR Beyond Pro (~$599/pair): Bluetooth streaming and AI noise reduction with an independent “A”-grade lab result — read our ELEHEAR hearing aids review.
- Audien Atom Pro 2 (~$189–$289/pair): similar budget positioning to Go Lite/Prime without the parent-company risk — see our Audien hearing aids review.
- MDHearing VOLT MAX (~$600/pair): a long-established budget brand with its own U.S. support team — read our MDHearing hearing aids review.
For the wider market, see our best cheap hearing aids and best OTC hearing aids roundups. If you bought a Go Hearing device through a pharmacy, see our CVS hearing aids and Walgreens hearing aids guides for what else those retailers carry now that Go Hearing’s future is uncertain.
Before you buy: the OTC ground rules
Go Hearing markets its devices as FDA-registered OTC hearing aids for adults with perceived mild-to-moderate hearing loss. That classification is separate from the corporate questions above — anyone with severe, sudden, or one-sided hearing loss, ear pain, drainage, or pulsing tinnitus should see a hearing professional rather than relying on any OTC device, Go Hearing included.
The bottom line
Go Hearing’s Go Lite, Prime, and Ultra models are priced to compete with the budget end of the OTC market, and Go Ultra’s Bluetooth streaming and 20-hour battery look good on a spec sheet for under $500. But HearingTracker’s lab test found real weaknesses in speech clarity, and as of July 2026, Go Hearing’s parent companies — sharing the same LXE Hearing umbrella as Eargo and Lexie — have filed to wind down U.S. operations. Existing owners should use the current claims process on gohearing.com and not assume normal support will continue past that filing. For a new purchase, a currently-supported budget brand like the Jabra Enhance Select 300 or ELEHEAR Beyond Pro is the safer bet. Start with our best cheap hearing aids guide, or browse budget hearing aids on Amazon.