Quick Answer: Sam’s Club hearing aids cost about $100 to $3,000 per pair in 2026. The in-store Hearing Centers — roughly 450 of them — dropped longtime single-brand operator Lucid Hearing in 2026 in favor of NationsBenefits/NationsHearing, which now offers the private-label Bernafon Encanta miniRITE plus access to over 1,200 makes and models from brands like Phonak, ReSound, and Starkey. On the shelf, Sam’s Club also sells OTC options like the Lexie B3 Powered by Bose (about $980) and budget Sharper Image models (about $100–$130). A Sam’s Club membership (from about $50/year) is required to buy, but the comprehensive hearing test is free for anyone 19+.
2026 update: Sam’s Club ended its exclusive partnership with Lucid Hearing in 2026 — Lucid’s own site had already gone offline for a stretch, and NationsBenefits (which runs NationsHearing) was selected to manage all Sam’s Club Hearing Centers nationwide, per Hearing Health & Technology Matters. If a page or ad still shows Lucid-branded hearing aids at Sam’s Club, that’s stale information.
Sam’s Club is a separate, membership-only warehouse chain from regular Walmart stores — both are owned by Walmart Inc., but Walmart itself doesn’t run in-store hearing centers. Sam’s Club does, and 2026 brought the biggest shake-up to that program in years. Here’s exactly what changed, what’s on offer now, and what it costs.
Sam’s Club hearing aids by the numbers
- ~450 Hearing Centers operate inside Sam’s Club locations nationwide, per NationsBenefits’ own announcement of the operator change.
- 1,200+ hearing aid makes and models are now accessible through the NationsHearing network, versus the single Lucid brand sold there through 2025.
- $50/year is the starting cost of a Sam’s Club membership, required to purchase hearing aids (not required for the free hearing test).
- ~$4,700 per pair is the average out-of-pocket cost of prescription hearing aids at a private clinic, per the President’s Council of Advisors on Science and Technology (PCAST) — the gap warehouse-club pricing is built to close.
What changed: Lucid Hearing is out, NationsBenefits is in
For years, Sam’s Club’s Hearing Centers were a single-brand operation: Lucid Hearing supplied the devices and staffed the fitting appointments, similar to how Costco leans heavily on its own Kirkland Signature line. That ended in 2026. As we cover in our Lucid Hearing Aids review, Lucid’s consumer-facing website went dark for a stretch in 2026, and Sam’s Club moved fitting-center operations to NationsBenefits, the company behind NationsHearing.
The practical difference for shoppers: instead of one brand, Sam’s Club’s Hearing Centers now function more like an open marketplace. NationsHearing’s own materials describe access to more than 1,200 hearing aid makes and models from manufacturers including Phonak, ReSound, and Starkey, plus integrated tele-audiology support for remote adjustments — a meaningfully bigger selection than the old Lucid-only model.
Sam’s Club hearing aids at a glance
| Model | Made by | Style | Approx. price (pair) | Best for |
|---|---|---|---|---|
| Lexie B3 Powered by Bose | Lexie / Bose | RIC, OTC | ~$980 | Best overall OTC at Sam's Club |
| Bernafon Encanta 400 | Bernafon (via NationsHearing) | miniRITE, prescription | ~$1,699 | Best in-store fitted pick |
| Bernafon Encanta 100 | Bernafon (via NationsHearing) | miniRITE, prescription | ~$1,399 | Entry prescription tier |
| Sharper Image RIC | Sharper Image | RIC, OTC | ~$130 | Best budget pick |
Prices and in-stock brands vary by location and membership tier — Plus members typically see an extra $50–$100 off hearing aid purchases. Unlike Walmart or Walgreens, Sam’s Club requires a paid membership to buy, but the trade-off is a licensed, in-person fitting.
What’s actually on the shelf in 2026
- Bernafon Encanta miniRITE (100 / 400) — Bernafon’s private-label-style prescription line, fitted in-store through the Hearing Center by a licensed provider, per HearingTracker’s 2026 model listing. See our full Bernafon hearing aids review for how this in-store pricing compares to buying through an independent audiologist.
- Lexie B3 Powered by Bose — the newest Lexie flagship, self-fitting with Bose acoustic tuning and free remote expert support; the premium OTC pick most Sam’s Club shoppers reach for.
- Lexie H1 Hearing Buds — a lower-cost, earbud-style Lexie model for milder loss and all-day comfort.
- Sharper Image RIC and earbud models — the true budget tier, priced from about $99.99 to $129.99, aimed at first-time buyers who just want to try amplification.
A common mix-up: don’t confuse Sam’s Club’s hearing aid lineup with Costco’s. Costco leans on its own Kirkland Signature private-label devices manufactured by Phonak and Rexton; Sam’s Club’s 2026 lineup centers on Bernafon plus the broader NationsHearing multi-brand network instead.
The free hearing test — no membership required
Sam’s Club offers a free comprehensive hearing test from a state-licensed hearing professional to anyone aged 19 or older, and — unlike the hearing aid purchase itself — a membership is not required just to book the test. That makes it a low-risk way to find out whether you have measurable hearing loss before deciding whether an OTC device or a fitted prescription pair through the Hearing Center makes more sense.
If you’re stocking up on hearing aid batteries, a dehumidifier, or a spare charging cable between Sam’s Club trips, try Amazon Prime free for 30 days to get accessories delivered in two days instead of driving back to the warehouse.
Best OTC alternatives if you skip the membership
If you’d rather not pay for a Sam’s Club membership just to buy hearing aids, these OTC picks deliver comparable amplification and ship straight to your door:
Lexie B2 Powered by Bose — Closest match, no membership needed
- Same Bose acoustic tuning and self-fitting app as the newer B3 sold at Sam's Club, without a warehouse membership.
- Rechargeable, Bluetooth streaming, and free remote expert support included.
MDHearing VOLT MAX — Best value rechargeable
- U.S.-based maker, app-tuned automatic environmental modes, 45-day return window.
- Well under half the price of the Bernafon Encanta line sold in-store at Sam's Club.
Jabra Enhance Select 700 — Best if you want remote professional care
- Self-fit with ongoing remote audiologist support — the closest thing to the Hearing Center experience without visiting a warehouse club.
- 100-day risk-free trial and up to a 3-year warranty.
Sam’s Club vs. Costco vs. Walmart: which is right for you?
- Choose Sam’s Club if you want a free in-person hearing test plus fitted prescription options through the NationsHearing network, and you don’t mind the membership fee.
- Choose Costco if you already have a membership and prefer Kirkland Signature’s Phonak/Rexton-made devices with bundled professional fitting — see our Costco hearing aids guide.
- Choose Walmart if you want the lowest friction: no membership, no appointment, just an OTC pair off the shelf or online.
- Buy direct online if you want the widest brand choice or a specific model neither warehouse club stocks — see what’s worth buying on Amazon.
- Either way, use the trial period. Most OTC brands and the NationsHearing-fitted devices offer 45-day-or-longer returns — test them in your real life before committing.
A note on hearing health
OTC hearing aids are FDA-regulated for perceived mild-to-moderate hearing loss in adults. If your hearing loss is severe, sudden, on one side only, or comes with pain, drainage, or pulsing tinnitus, see a licensed audiologist or physician before buying — those are signs that need professional evaluation, not self-fitting or a warehouse-club test alone.
Related guides
- Lucid Hearing Aids Review 2026 — the brand Sam’s Club just replaced, and what happened to it.
- Best Buy Hearing Aids 2026 — the electronics retailer still listing Lucid, plus an Eargo/LXE wind-down warning.
- Costco Hearing Aids 2026 — the other major warehouse-club hearing aid program.
- Walmart Hearing Aids 2026 — no membership, no appointment, OTC only.
- Best OTC Hearing Aids 2026 — the no-prescription landscape explained.
- Lexie Hearing Aids Review 2026 — the B2 and B3 Bose-tuned lineup compared.
- Kirkland Signature Hearing Aids Review — Costco’s private-label alternative.
- Hearing Aid Prices 2026 — OTC vs. prescription costs across the whole market.